Marketing for
electricians who win
every job type.
Electrical has the widest range of any trade — from a $150 outlet swap to a $40K panel upgrade and EV charging install. Most electricians get buried in low-ticket residential service calls. We build the funnels that fill your schedule with the high-value jobs that actually grow a company: panels, EV chargers, new construction, and commercial service work.
Drowning in
$200 service calls.
Most electricians are fully booked on low-margin residential service work — outlets, light switches, tripped breakers — when the real revenue is in panel upgrades, EV charger installations, new construction, and commercial work. The problem isn’t the market, it’s the marketing: you’re attracting the wrong jobs.
“We’re booked 3 weeks out on $200 calls we barely break even on. Meanwhile I quoted a $40K commercial fit-out last month that went to a competitor I’d never heard of.”
- ✕ You rank for the wrong keywords. Your Google profile is optimized for “electrician near me” and you’re getting calls for $150 outlet fixes. The EV charger and panel-upgrade customers searching for specific services go to whoever targeted those terms.
- ✕ EV charger demand is exploding — and you’re missing it. EV charger installations ($800-$3,500 depending on panel) are the fastest-growing residential electrical job. Homeowners are searching for this specifically, but most electricians have no dedicated page or campaign.
- ✕ New construction leads come from relationships, not ads — but you’re not building them. Builder and general contractor relationships are the most reliable pipeline for new construction rough-in work. Most electricians have no system to cultivate these.
- ✕ Commercial customers can’t find you. Property managers, business owners, and developers looking for a commercial electrician search very differently than homeowners. They search company names, check credentials, and want case studies. Most electrical websites are purely residential.
- ✕ Quote follow-up is broken. Most homeowners who receive a quote for panel work or EV charging need 2-4 touches before they decide. Most electricians send one quote and assume no response means no. Automated follow-up sequences recover 20-35% of “lost” quotes.
Residential. Commercial.
New construction.
Electrical revenue comes from fundamentally different buyer types with different needs, different search behaviour, and different sales cycles. We run them as distinct marketing tracks so each campaign speaks directly to who’s actually searching.
Service, panels
& EV chargers
Homeowners searching for electrical help want fast answers and credible local operators. The high-value residential jobs — panels, EV chargers, whole-home rewires — need dedicated landing pages with specific content for each.
- ✓ EV charger installation campaign
- ✓ Panel upgrade dedicated landing page
- ✓ Google LSA for service call capture
- ✓ Pot light / renovation package pages
- ✓ Quote follow-up automation (2-4 touches)
Offices, retail
& service upgrades
Commercial customers search differently, evaluate differently, and take longer to decide. They want credentials, photos of past commercial work, and references. Case studies close commercial jobs — generic residential websites don’t.
- ✓ Commercial-specific landing pages + case studies
- ✓ ESA license + credentials prominently featured
- ✓ Property manager outreach campaigns
- ✓ Commercial fit-out + tenant improvement pages
- ✓ LinkedIn targeting for B2B decision-makers
Rough-ins &
builder work
New construction rough-in work is the holy grail for electricians — predictable, high-volume, and repeat. But it comes from relationships with builders and GCs, not from Google. We build the marketing that gets you on those short lists.
- ✓ Builder & GC relationship marketing
- ✓ New construction case study portfolio
- ✓ Association memberships + BILD exposure
- ✓ Commercial tender / RFP monitoring
- ✓ Referral program for GC partners
We integrate with the
electrical software you use.
Quote requests, lead tracking, and job booking flow directly into the platforms your team already uses — no manual data entry.
across all clients
across Meta & Google
Google reviews
compounding growth
Things electricians actually ask us.
The questions we hear most from electrical contractors, from owner-operators to 20-person shops. Send yours through if it’s not here.
EV charger installation is one of the highest-intent search queries in residential electrical — homeowners are actively comparing prices and credibility before calling. The formula: a dedicated landing page with clear pricing ranges, photos of finished Level 2 charger installs, the brands you work with (ChargePoint, Tesla Wall Connector, JuiceBox), and a simple quote request form.
Layer in Google Search ads targeting “EV charger installation [city]” and “[brand] charger installer [city]” queries, then retarget visitors who didn’t convert. A well-run EV charger campaign for an electrical contractor typically generates $2,000-$4,000 in revenue per $100 of ad spend — one of the best ROI campaigns in the trade.
Panel upgrades ($2,500-$8,000) have their own search behaviour. Homeowners typically search because they’re adding EV charging, adding a hot tub or air conditioner, buying an older home with an outdated panel, or their insurance company is requiring an upgrade. Each trigger has different language and different concerns.
A panel upgrade campaign should have: a dedicated page explaining why and when panels need upgrading, common trigger scenarios (exactly as above), transparent pricing ranges, photos of before/after panel work, and a clear path to a quote. People Googling “200 amp panel upgrade cost [city]” are ready to book — make it easy for them to find you and trust you.
As a primary lead driver, no — the CAC doesn’t work when your job ticket is $150-$300. But small service calls are valuable as customer acquisition: they’re the foot in the door that leads to the panel upgrade conversation, the EV charger recommendation, or the renovation rough-in quote 6 months later.
Our recommendation: use Google LSA (pay-per-lead) for emergency service call capture rather than expensive PPC, keep your service call prices profitable enough to not resent the work, and have a system in the field to identify upsell opportunities during every service visit. The real ROI is in the customer relationship, not the outlet fix.
The fastest path to commercial work is through commercial contractors and property managers who already trust you in some capacity, or through a referral from a GC you’ve worked with on residential. Cold outreach to property managers with a targeted “commercial electrical services” pitch, backed by 2-3 case studies of non-residential work you’ve already done, is a proven entry.
On the digital side: a separate commercial services section of your website with photos of commercial work, a list of commercial-specific services (service upgrades, tenant improvements, data center work, EV fleet charging), and your ESA and safety record prominently featured. Commercial buyers Google their own terms — “commercial electrician [city]” — so dedicated pages targeting those queries rank and convert well.
You’ll typically see the mix start shifting within 60 days: new EV charger and panel upgrade campaigns begin generating leads while the service call volume stays stable from LSA. By month 3, if the landing pages are converting, average ticket value rises noticeably.
The bigger shift happens at 4-6 months when SEO starts kicking in for high-value terms and you start showing up organically for panel upgrade and EV charger searches. The organic traffic converts better than paid because buyers who found you through research are further along in the decision. Most electrical clients see average ticket value increase 2-4× in the first year — not from doing different work, but from marketing the right services to the right buyers.
More panels. More EV.
Better jobs.
Free 30-minute audit for your electrical business. We’ll review your Google presence, your current campaign setup, your website for high-value job types, and your quote follow-up system — and tell you exactly where the high-ticket jobs are leaking to competitors.