Your trade.
Our system.
Real leads.
Concrete. Fencing. Garage doors. Decking. Pools. Window & door replacement. Flooring. If homeowners search for it, we can market it. We’ve built lead generation systems across every corner of the home services industry — and the same fundamentals that fill an HVAC schedule or a roofing pipeline work for your trade too. Let’s talk.
If homeowners search for it,
we can market it.
These are the specialty trades we’ve built campaigns for outside our core verticals. Each has its own search behaviour, seasonality, and buyer psychology — and we know the playbook for each.
Concrete & flatwork
Driveways, patios, walkways, and footings. Seasonally front-loaded in spring and early summer. Google Search is the primary channel — homeowners search specific terms like “concrete driveway replacement” when they’re ready to act.
Decks & fencing
One of the highest-intent categories in home renovation. Homeowners spend weeks researching materials, styles, and local contractors before calling. Visual content and before/afters are the primary conversion drivers — and Google and Instagram both perform well.
Garage doors & openers
A mix of emergency service calls (broken spring, stuck door) and planned replacement projects. Emergency calls are pure Google intent — whoever ranks #1 for “garage door repair [city]” captures the job. Replacement work is a longer funnel driven by aesthetics and home value.
Pool & spa
High-ticket, long-cycle sales. A pool installation is a $40K-$120K decision with a 6-18 month consideration window. Content-led marketing wins here: pool design galleries, financing guides, and long-cycle retargeting that keeps you in front of prospects through the full decision period.
Windows & doors
Replacement windows and entry doors are high-consideration, often insurance-adjacent purchases. Energy efficiency and curb appeal are the main motivators. Google Search and retargeting work well — homeowners research multiple quotes and take 2-6 weeks to decide.
Flooring & tile
Flooring buyers are visual, research-driven, and highly influenced by showroom experience. Instagram and Google Shopping both play a role — inspiration-driven content on Instagram, high-intent search ads for installation-specific queries. Showroom traffic and online leads both require distinct campaigns.
We learn your trade.
Then we build the system.
We don’t apply a generic template to every trade. We spend time understanding your specific job types, your sales cycle, your geography, and your best customers — then build a lead generation system tailored to exactly that.
Trade deep dive
30-minute audit call. We learn your services, your average job value, your seasonal patterns, your geography, and who your best customers are. No guessing — we build from your reality.
Channel & funnel plan
We map the right channels for your trade (Google Search, LSA, Meta, Instagram, SEO) and design the funnel — landing pages, lead forms, and the qualification logic that filters your ideal customer.
Launch & capture
Campaign goes live. Leads flow into your CRM with full tracking — what ad, what keyword, what page. Every lead is attributed so we know what’s working and what to scale.
Optimize & compound
Monthly reporting, ongoing optimization. SEO builds over time. Retargeting audiences grow. Review generation runs automatically. The system gets stronger every month without adding overhead.
across all clients
across Meta & Google
Google reviews
compounding growth
Things specialty trades ask us.
The questions we hear most from operators in trades that don’t fit a neat box — and why the answer is almost always “yes, we can help.”
Almost certainly yes. The trades listed above are examples, not an exhaustive list. We’ve run successful lead generation for insulation, gutters, chimney repair, waterproofing, arborists, irrigation, interlock, hot tubs, and more. If homeowners search for your service on Google, the fundamentals apply.
The fastest way to find out is the free 30-minute audit call. We’ll tell you within the first 10 minutes whether we’ve seen your trade before, what channel approach makes the most sense, and what typical lead costs look like. If we can’t help, we’ll tell you that too.
Seasonality is a feature, not a bug — if you use it correctly. The operators who do best in highly seasonal trades are the ones who run demand-capture campaigns during peak search season and demand-generation campaigns in the off-season to build the pipeline before the rush hits.
For example: a deck builder should be running targeted ads and collecting leads from January through April, so by May 1 their build schedule is full for the summer. Most deck builders start marketing in May and compete for the scraps left by the operators who started earlier. Same principle applies to pools, concrete, fencing — any warm-weather trade.
Cost per lead varies significantly by trade, geography, and competition level. Rough ballparks from our experience: garage door repair ($15-40/lead), deck and fence installs ($30-70/lead), concrete and flatwork ($25-55/lead), pool installation ($60-150/lead), window and door replacement ($45-90/lead).
These ranges move depending on how competitive your market is, how well your landing page converts, and how qualified the leads are. A $90 lead for a pool installation is excellent ROI when your average job value is $60,000. We focus on cost per booked job, not just cost per lead — a cheaper lead that doesn’t convert is worse than an expensive lead that closes 70% of the time.
Yes — and we strongly recommend running them as separate campaigns. Residential and commercial customers search differently, evaluate differently, and have different buying timelines. A homeowner searching “fencing company near me” on Google is ready to call today. A property manager looking for a fencing company for 15 commercial properties is evaluating multiple options, wants credentials and insurance certificates, and will take 2-4 weeks to decide.
We build separate landing pages, separate ad campaigns, and separate CRM workflows for residential and commercial leads so each audience gets communication and a sales process appropriate for their buying behaviour.
For almost every specialty trades operator who comes to us, the biggest immediate wins are: (1) Google Business Profile optimization — most are incomplete, have wrong categories, or are missing photos and service descriptions that tank local ranking. (2) Google LSA setup — many specialty trades qualify for Local Services Ads and aren’t using them. (3) A proper landing page — most trades operators are sending Google ad traffic to their homepage instead of a dedicated page built to convert that specific search intent.
These three things alone typically double lead volume within 60 days without changing ad spend. From there we layer in SEO, content, retargeting, and review generation to build longer-term compounding. The audit call is where we diagnose which of these applies most urgently to your specific situation.
Tell us your trade.
We’ll build the system.
Free 30-minute audit. Bring your trade, your average job value, your geography, and your current lead situation. We’ll tell you exactly which channels make sense, what leads should cost, and what a working system looks like for your specific business. No obligation.